I’m in the midst of a “re-branding” for my MicheleStapleton web site, and part of the rebranding is designing a whole new look. I’m lucky to have a very talented graphic designer for a sister, see LisaWeldon.com, so obviously the rebranding job fell into her lap.
She came up with a handful of possible new logos and I shared them in a very hush-hush manner with a few close friends. One by one they all commented on one logo in particular. Then, throwing caution to the wind I posted all the possible choices to a professional photographers’ forum with about five thousand members, and polled folks there. Again, there was a clear winner, a very elegant logo which was a very clever combination of a “m” and “s.”
Today’s project for the rebrand effort was creating business cards. Starting with a design framework set up by Lisa, Dana Baldwin, a graphic designer who is my neighbor is Brunswick, finalized the cards for upload to the printer.
For now we produced two square cards; the front of each card carries my new logo and a photo; on the backside (the salmony-red side) is all my contact information and a larger image of the logo.
I couldn’t be more pleased with the final design and can’t wait for the finished cards to arrive in about ten days.
by mstapleton
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